In the dynamic and competitive landscape of India’s market, the transformation from a mere transaction to a meaningful connection stands as a crucial milestone for brands aiming to cultivate a loyal customer base. This essential transition, pivotal for fostering deep-rooted loyalty, necessitates a strategic approach to genuinely engage customers well beyond the initial sale. Drawing insights from industry leaders, we explore three proven strategies, spotlighting examples from Indian brands that have adeptly navigated this journey.
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