Trooya now automatically identifies sentiment.

Every post on the internet has an underlying sentiment to it. Tracking your brand’s sentiment and maintaining it at respectable levels is an essential part of a digital strategy. However, all of this begins with identifying the sentiment of a post. To make it more convenient for you to track sentiment while running a successful Read More…

Such Memes. Much Trooya. Wow.

Memes are now just a click away on Trooya. Yes, Trooya now supports memes! Our customers now have the ability to add GIFs and memes to responses directly through Trooya. But what made us spend our thought, time and effort into this feature? It’s simple. Memes are the present and the future of response management Read More…

Why Emojis invading Trooya is good for you!

Emojis have become an indispensable part of the online ‘lingo’. They add color to conversations and help to express something in a simpler way, especially when even 280 characters fall short. Bottom-line is, they’re being used, A LOT! That’s why Trooya now supports emojis! Since consumers prefer using emojis, we believe brands should consider using Read More…