Trooya now automatically identifies sentiment.

Trooya analyses sentiment for you

Every post on the internet has an underlying sentiment to it. Tracking your brand’s sentiment and maintaining it at respectable levels is an essential part of a digital strategy. However, all of this begins with identifying the sentiment of a post.

To make it more convenient for you to track sentiment while running a successful social media response process, we’ve now included sentiment analysis within Trooya. This means that you’ll now be able to view the sentiment tags for each of your incoming posts. All posts that are generated in a stream would now be automatically tagged for their sentiment.

This feature should certainly help you catch potential red flags, such as a sensitive or a critical influencer post, and manage it before it becomes viral. Posts with pre-tagged sentiments would also make it easy for you to prioritise them i.e. tackle to negative mentions on priority if you wish to. Lastly, your response agents would now be able to keep a real-time tab on your brand’s sentiment, when they’re clearing their stream’s response backlog!

We certainly feel that this feature is a value-add for your brand’s Social ORM team. Click here to sign-up for a free 14-day trial or call us at 022-40162725 to know more about how Trooya can help you deliver that ‘wow’ experience to your online customers!

If you are an existing client and wish to know more about the feature, kindly contact your respective customer success manager.

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