How Are Chatbots Changing Customer Service

Gone are those days when people were willing to hold on the telephone line to speak to the customer service team or wait for days to have their concerns addressed through emails. Today, customers expect a quick response to their problems and queries. With the advent of social media and review websites, customers are empowered Read More…

Trooya now supports prioritising Twitter verified accounts

We’re glad to announce that Trooya now supports prioritising Twitter accounts which are verified. This will now enable users to conveniently prioritise people with Twitter verified accounts while managing their social customer service responses. Initially, users could only filter conversations on the basis of follower count and the Trooya influence score. However, we noticed that Read More…

Why we built Trooya

Social media represents a huge opportunity for brands to engage with their customers and a treasure trove of insights into what these customers think. Leveraging this opportunity by engaging with customers on social media and generating social media insights should be straightforward, but unfortunately is incredibly challenging to do especially at scale. The key challenge faced is the sheer Read More…