Who paints the best shade of social customer service?

Paint manufacturing companies are busier than usual during the festival season, as people rush to purchase their products or services for renovating their homes. As customer chatter increases for these brands in October, we wanted to identify which brand’s social customer service excelled at managing customer concerns. Hence, we studied the Twitter conversations of Asian Read More…

Why we built Trooya

Social media represents a huge opportunity for brands to engage with their customers and a treasure trove of insights into what these customers think. Leveraging this opportunity by engaging with customers on social media and generating social media insights should be straightforward, but unfortunately is incredibly challenging to do especially at scale. The key challenge faced is the sheer Read More…