Why Emojis invading Trooya is good for you!

Emojis have become an indispensable part of the online ‘lingo’. They add color to conversations and help to express something in a simpler way, especially when even 280 characters fall short. Bottom-line is, they’re being used, A LOT! That’s why Trooya now supports emojis! Since consumers prefer using emojis, we believe brands should consider using Read More…

When are your templates no longer ‘fresh’?

Response templates are one of the building blocks of good social customer care. A good response template keeps your social care team running smoothly. But we’ve already spoken about this in the past. More recently, we elaborated on the advantages of keeping your templates up-to-date. While we spoke about the need to update your response Read More…

Why a temporary template actually helps you!

Response templates are a major part of social customer service. They make dispensing customer care through social media easier and more efficient. In a previous article, we spoke about what makes a good response template. However, just a simple understanding of templates, while necessary, isn’t entirely adequate. What is important along with establishing a good Read More…

What makes a good response template?

A template is defined as ‘anything that determines or serves as a pattern; a model’. From a social customer service perspective, a template is a collection of pre-made, thought out responses that can be given to a customer. This makes the job of a social customer support agent easier and reduces the possibility of a Read More…

Their cash is digital, but is their customer support?

Digital wallets have become commonplace in urban India. So much so, that they account for about 10% of overall cashless transactions. With the government pushing for more digitalisation, wallets will see more and more customers coming on board. As they gradually become indispensable, their customer experience becomes increasingly important. A crucial part of this experience Read More…